Is It Cake? 2022–

Is It Cake? is an American game show–style cooking competition television series created by Dan Cutforth and Jane Lipsitz, and hosted by Mikey Day. The series premiered on Netflix on March 18, 2022. Contestants create cakes that replicate common objects in an effort to trick celebrity judges. Winners of each episode receive $5,000 and a chance to win more money by identifying which display of cash is real and which is cake. The series is based on the viral internet challenge of the same name, popularized on YouTube and TikTok. The challenge involves showing a skillfully decorated cake disguised as a common object or food, and challenging viewers to determine if it is real or a cake replica. Day became fascinated by the challenge after his manager, Michael Goldman, introduced it to him. Although Day has no baking experience or background, he joined the show as host. Day explained the draw of the show is the "human desire... to pick out the 'disguised something'." In June 2022, Netflix renewed the series for a second season. The second season, titled Is It Cake, Too? was released on June 30, 2023.